MENSAJEMAIL
How We Generated €1.3 Million?
Niche: Beauty
Country: Netherland
We onboarded this client around mid week of July and we were live from late july. And from Aug 1 - Dec 31 we have generated €1,389,410 in Email Sales. You can see the 370% increase compared to the previous period.Here’s how we did it..The Problems.➤ Not a single flow set up
➤ Relying on Email Campaign
➤ Open rates were too low.
➤ Only generating 7.22% from email campaign
➤ Un filter segmentation
Our Solution helped this brand to generate €324,760 in the first 30 days.
Step 1:➤Proper Market Research
➤Offer
➤Customer Behavior
➤Looking for competitor in same niche
➤Creating Proper SegmentationStep 2:➤Created & Implemented 8 flows in a span of 8 days.
➤Start to send Regular Email ➤Campaign on a weekly basis
➤Created a sign up form with 12% rate
➤Sending text based email during sale.
➤Testing Offer and Product Bundle
➤Testing Subject Line.
➤Selective segmentation
➤Optimization on a weekly basis to keep everything perfect.Step 3:➤ After the first 30 days we generate €324,760 in email revenue
➤ Open rates were increased by 264%
➤ Increase in email flow and campaign revenue
➤ Customer retention was improved significantly
➤ From 7.22% to 30.87% in a single month.
For September we only focus on optimization and from October we know the holidays are coming so we have different ideas to execute.For Q4 we were prepared for everything.These are the things we did for Q4.➤Launched a Black Friday Sale Week
➤Multiple offers were tested to increase AOV.
➤Post-purchase communication.
➤Promoted their best seller product from each collection in one collection
➤Organize a giveaway in November and December to involve as many people as possible.
In return we did €841,690 during October to December.
For September we only focus on optimization and from October we know the holidays are coming so we have different ideas to execute.For Q4 we were prepared for everything.These are the things we did for Q4.➤Launched a Black Friday Sale Week
➤Multiple offers were tested to increase AOV.
➤Post-purchase communication.
➤Promoted their best seller product from each collection in one collection
➤Organize a giveaway in November and December to involve as many people as possible.
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